UMI IperFormazione
PRESENTATION VIDEO · 58 SEC
Marchio UMI IperFormazione LAB

Scientific editorial · Windows LAB Hub

IperFormazione LAB™

Making commercial role play readable.

A PC program integrates structured simulation, physiological baseline, voice analysis, trainer assessment and debriefing.

Operational protocol

From trial to improvement

Six connected phases keep technology at the service of learning.

01

Preparation

Duration, business case, roles, sensors, microphones and consent are checked before starting.

02

Baseline

A contextual physiological and vocal reference is captured for each participant.

03

Role play

Seller and customer work through discovery, value proposition, objection, negotiation and closing.

04

Integrated reading

Behaviour, conversation and physiological variation share one timeline.

05

Debrief

The trainer compares evidence, perceptions and choices to turn the trial into learning.

06

Improvement

The final report identifies strengths, margins and concrete actions for the next trial.

By Ugo Maria Ilardo

When experience becomes observable

Not a score imposed on people, but evidence returned to people.

Commercial role play has long been one of the most rigorous tools in good training: it allows people to practise, make mistakes, observe and try again before an error reaches a real customer.

IperFormazione LAB™ preserves that tradition and makes it more readable by connecting behaviour, conversation and contextual physiological variation.

A baseline, not a label

Heart rate and HRV vary with breathing, posture, movement, fatigue and many individual conditions. A session baseline provides a contextual personal reference; it does not diagnose stress, competence or personality.

Three views, one experience

The LAB combines what the participant does, what happens in the dialogue and what varies physiologically. No single level explains performance.

Debriefing creates learning

The final output explains what happened, the evidence supporting the reading, strengths, improvement margins and observable actions for the next trial.

Technology remains in its proper place

AI organises evidence but does not replace the trainer. The Windows program integrates classroom direction, two voice stations, baseline, role play, assessment and final debriefing.

IperFormazione LAB™

Data that speaks.
Awareness that transforms.

The value does not lie in an isolated number, but in the guided comparison between what happened, what was perceived and what can be improved. This is where technology, methodology and the trainer’s professional expertise come together again.

Created by Ugo Maria Ilardo

Scientific references

  1. Task Force ESC/NASPE (1996)Heart rate variability: standards of measurement, physiological interpretation and clinical use
  2. Shaffer & Ginsberg (2017)An overview of Heart Rate Variability metrics and norms
  3. Lehrer & Gevirtz (2014)Heart rate variability biofeedback: how and why does it work?
  4. Fegran et al. (2023)Simulation debriefing as part of simulation for clinical teaching and learning
  5. Duff et al. (2024)Debriefing methods for simulation in healthcare: a systematic review
  6. Potter et al. (2021)Education and training methods for specialised communication